What is VITAGEN?

Think cultured milk, think VITAGEN. VITAGEN is a longstanding favourite and has been enjoyed for decades, but have you ever wondered what exactly goes into every iconic bottle?

VITAGEN is made by fermenting skimmed milk with billions of live probiotic cultures (Lactobacillus acidophilus and Lactobacillus casei). These probiotic cultures reach the intestines and help preserve the balance of good and bad bacteria for a good digestive system.

We specially import the probiotic cultures from Chr. Hansen Laboratory in Denmark, a world-leading cultures laboratory that supplies high quality probiotics worldwide. This ensures that you’re getting only the best that’s available.

You can find VITAGEN at convenience stores and supermarkets nationwide. Too busy? Subscribe to our Home Delivery Service and get VITAGEN delivered straight to your doorstep!

History

1977

Spurred by the belief that good health begins with a good digestive system, Malaysia Milk Sdn Bhd (MMSB) brought to market VITAGEN in 1977, thus making VITAGEN the first cultured milk drink in Malaysia.

Today

VITAGEN continues to enjoy steady popularity, being the cultured milk drink of choice of the nation. Widely available everywhere from sundry shops to hypermarkets, the iconic packs-of-five are a staple in refrigerators nationwide.